Homepage (Conversion + Credibility Hub) Purpose: Explain what you do in 5 seconds and push users into the right funnel. Hero Section Headline: “Premium Broadband & Managed Wi-Fi for Homes, Apartments & Businesses” Sub-headline: Reliable, scalable connectivity engineered for modern living and commercial demand. Primary CTA: Request Site Survey Secondary CTA: View Services Who We Serve (3 Cards) Residential Homes Apartments & MDUs Businesses & Hotels What We Deliver Ultra-fast broadband Managed Wi-Fi Structured cabling & infrastructure Network monitoring & support Why Point 2 Point Infrastructure-grade design SLA-backed reliability Professional installation Local support Visual Network Diagram Core → Distribution → Access Fibre / Wireless backhaul illustration Trust Signals “Designed for scale” “Built for reliability” “MDU-ready from day one” Final CTA Book a Free Connectivity Assessment 2. Services (Authority & Clarity Page) Purpose: Show technical competence without overwhelming. Service Blocks (Expandable Sections) Broadband Services Residential broadband Dedicated business connections Symmetrical options Future-proof capacity Managed Wi-Fi Apartment-wide Wi-Fi Hotel & hospitality Wi-Fi VLAN segmentation Bandwidth control MDU Infrastructure Fibre backbone Riser & floor distribution Access point planning Network cabinets & racks Network Add-Ons CCTV integration Structured cabling Network security Maintenance & monitoring 3. MDU Solutions (Your Money Page) Purpose: Win property developers, landlords, investors. Sections Problems MDUs Face (poor Wi-Fi, complaints, churn) Point 2 Point Solution Typical MDU Architecture Diagram Deployment Models: Landlord-owned Revenue-share Managed service Benefits: Increased property value Reduced complaints Faster tenant onboarding CTA Request an MDU Proposal 4. Business & Enterprise (B2B Credibility) Purpose: Show you’re not “home broadband only”. Sections Dedicated connectivity SLA & uptime commitments Multi-site support Business-grade support Use Cases Offices Retail Hospitality Warehouses CTA Talk to a Connectivity Specialist 5. Why Point 2 Point (Brand & Trust Builder) Purpose: Answer “Why should I trust you?” Sections Our approach to network design Quality over shortcuts Scalable infrastructure philosophy Security & reliability mindset Optional: Mission statement Vision for expansion 6. Coverage & Availability Purpose: Filter serious leads. Features Coverage explanation Service area map (simple) Expansion roadmap (future areas) CTA Check Availability 7. Contact / Request Survey (Lead Engine) Purpose: Capture qualified leads. Form Fields Name Email Phone Property type Address / area Units / rooms (if MDU) Required speed Message Trust Copy “Your information is used solely to assess connectivity options.” 8. Legal / Footer Pages Privacy Policy Terms of Service Acceptable Use Policy
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